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Title: Dzieci w reklamie. Rozważania na temat podmiotowości najmłodszych w społeczeństwie kapitalistycznym XXI wieku
Other Titles: Children in advertising. Reflections on the subjectivity of the youngest citizens in the twenty-first century capitalist society
Authors: Karczmarzyk, Małgorzata
Keywords: advertising
children in the culture of silence
discourse analysis
marketing corporations
Issue Date: 2013
Publisher: Wydawnictwo Naukowe UAM
Citation: Studia Edukacyjne, nr 24, 2013, s. 155-163
Abstract: The child’s voice in the modern world is marginalized and distorted by marketing corporations, which use it as a bait for their own interests. In this way, the child is pushed into the culture of silence, which automatically limits its rights, inherent dignity and freedom. In this paper, through a critical discourse analysis, I show how advertising shows children, who really “speaks” the voice of children, and how childhood is used to produce consumer needs.
ISBN: 978-83-232-2576-8
ISSN: 1233-6688
Appears in Collections:Studia Edukacyjne, 2013, nr 24

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