Dzieci w reklamie. Rozważania na temat podmiotowości najmłodszych w społeczeństwie kapitalistycznym XXI wieku
Children in advertising. Reflections on the subjectivity of the youngest citizens in the twenty-first century capitalist society
The child’s voice in the modern world is marginalized and distorted by marketing corporations, which use it as a bait for their own interests. In this way, the child is pushed into the culture of silence, which automatically limits its rights, inherent dignity and freedom. In this paper, through a critical discourse analysis, I show how advertising shows children, who really “speaks” the voice of children, and how childhood is used to produce consumer needs.
advertising, children in the culture of silence, discourse analysis, marketing corporations
Studia Edukacyjne, nr 24, 2013, s. 155-163
978-83-232-2576-8
1233-6688