Dzieci w reklamie. Rozważania na temat podmiotowości najmłodszych w społeczeństwie kapitalistycznym XXI wieku
| dc.contributor.author | Karczmarzyk, Małgorzata | |
| dc.date.accessioned | 2013-07-16T09:11:16Z | |
| dc.date.available | 2013-07-16T09:11:16Z | |
| dc.date.issued | 2013 | |
| dc.description.abstract | The child’s voice in the modern world is marginalized and distorted by marketing corporations, which use it as a bait for their own interests. In this way, the child is pushed into the culture of silence, which automatically limits its rights, inherent dignity and freedom. In this paper, through a critical discourse analysis, I show how advertising shows children, who really “speaks” the voice of children, and how childhood is used to produce consumer needs. | pl_PL |
| dc.identifier.citation | Studia Edukacyjne, nr 24, 2013, s. 155-163 | pl_PL |
| dc.identifier.isbn | 978-83-232-2576-8 | |
| dc.identifier.issn | 1233-6688 | |
| dc.identifier.uri | http://hdl.handle.net/10593/6815 | |
| dc.language.iso | pl | pl_PL |
| dc.publisher | Wydawnictwo Naukowe UAM | pl_PL |
| dc.subject | advertising | pl_PL |
| dc.subject | children in the culture of silence | pl_PL |
| dc.subject | discourse analysis | pl_PL |
| dc.subject | marketing corporations | pl_PL |
| dc.title | Dzieci w reklamie. Rozważania na temat podmiotowości najmłodszych w społeczeństwie kapitalistycznym XXI wieku | pl_PL |
| dc.title.alternative | Children in advertising. Reflections on the subjectivity of the youngest citizens in the twenty-first century capitalist society | pl_PL |
| dc.type | Artykuł | pl_PL |