Dzieci w reklamie. Rozważania na temat podmiotowości najmłodszych w społeczeństwie kapitalistycznym XXI wieku
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Date
2013
Authors
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Journal Title
Journal ISSN
Volume Title
Publisher
Wydawnictwo Naukowe UAM
Title alternative
Children in advertising. Reflections on the subjectivity of the youngest citizens in the twenty-first century capitalist society
Abstract
The child’s voice in the modern world is marginalized and distorted by marketing corporations, which use it as a bait for their own interests. In this way, the child is pushed into the culture of silence, which automatically limits its rights, inherent dignity and freedom. In this paper, through a critical discourse analysis, I show how advertising shows children, who really “speaks” the voice of children, and how childhood is used to produce consumer needs.
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Keywords
advertising, children in the culture of silence, discourse analysis, marketing corporations
Citation
Studia Edukacyjne, nr 24, 2013, s. 155-163
Seria
ISBN
978-83-232-2576-8
ISSN
1233-6688