Dzieci w reklamie. Rozważania na temat podmiotowości najmłodszych w społeczeństwie kapitalistycznym XXI wieku

Loading...
Thumbnail Image

Date

2013

Advisor

Editor

Journal Title

Journal ISSN

Volume Title

Publisher

Wydawnictwo Naukowe UAM

Title alternative

Children in advertising. Reflections on the subjectivity of the youngest citizens in the twenty-first century capitalist society

Abstract

The child’s voice in the modern world is marginalized and distorted by marketing corporations, which use it as a bait for their own interests. In this way, the child is pushed into the culture of silence, which automatically limits its rights, inherent dignity and freedom. In this paper, through a critical discourse analysis, I show how advertising shows children, who really “speaks” the voice of children, and how childhood is used to produce consumer needs.

Description

Sponsor

Keywords

advertising, children in the culture of silence, discourse analysis, marketing corporations

Citation

Studia Edukacyjne, nr 24, 2013, s. 155-163

Seria

ISBN

978-83-232-2576-8

ISSN

1233-6688

DOI

Title Alternative

Rights Creative Commons

Creative Commons License

Uniwersytet im. Adama Mickiewicza w Poznaniu
Biblioteka Uniwersytetu im. Adama Mickiewicza w Poznaniu
Ministerstwo Nauki i Szkolnictwa Wyższego