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Title: Prasa lokalna na konkurencyjnym rynku - założenia strategii rozwoju
Other Titles: The Local Press on a Competitive Market - the Assumptions of its Development Strategy
Authors: Kowalczyk, Ryszard
Keywords: prasa lokalna
rozwój prasy lokalnej
Issue Date: 2009
Publisher: Wydawnictwo Naukowe WNPiD UAM w Poznaniu
Citation: Środkowoeuropejskie Studia Polityczne, 2009, nr 3, s.
Abstract: The author is of opinion that contemporary local press publications should focus on providing their readers with current information, whatever the distribution channel (print, the Internet, mobile news). This requires certain financial outlays, appropriate professional personnel, and the correct legal form to perform publishing activities and organize the publishing house efficiently. In the author’s opinion the current situation on the press publishing market requires a combination of traditional media with modern anderactive.
ISSN: 1731-7517
Appears in Collections:Środkowoeuropejskie Studia Polityczne, 2009, nr 3

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