Ewolucja marketingu politycznego w percepcji wyborców
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Date
2012
Advisor
Editor
Journal Title
Journal ISSN
Volume Title
Publisher
Wydawnictwo Naukowe WNPiD UAM w Poznaniu
Title alternative
The evolution of political marketing in Poland as perceived by voters
Abstract
The purpose of this paper is to demonstrate how political marketing is perceived
by voters. The paper poses research questions and hypotheses with respect to the potential
positive and negative consequences of the development of marketing-oriented
politics. The empirical part confronts those assumptions with the reality. It presents
the results of research into the perception of political marketing by university students
in Poznań.
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Keywords
Citation
Środkowoeuropejskie Studia Polityczne, 2012, nr 2, s. 31-44.
Seria
ISBN
ISSN
1731-7517