Infotainment jako narzędzie formatowania społeczeństwa w warunkach medialnej demokracji
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Date
2012
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Wydawnictwo Naukowe WNPiD UAM w Poznaniu
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Infotainment as an instrument for formatting society under conditions of media democracy
Abstract
As the mass media spread a defined format of ‘cultural repertoires’, they operate
both in the cognitive and affective realms – they present problems and issues to society
(societies), they form public opinion and stimulate actors to undertake actions.
These result in both actual and symbolic unification of individuals and groups on
various levels of the organization of community life. Even after a superficial observation
of present activities it can be assumed that the process of marketization of social
life, which includes the realm of culture and human relations, has been subjected
to the influence of a populist rhetoric, which is rooted in the therapeutic function
mass culture performs, formatting and unifying citizens’ behavior. The reasons for
this can be sought in the tendency, which is typical both of economic and political
marketing, to make promises and refer to unconditioned human desires.
Overfamiliarity and excessive expression can play the same role in persuading viewers
to accept the ‘only right opinion’, as can the propaganda of a given political platform
under authoritarian conditions. In these terms the normative approach to the
realm of politics and the politicization of social life reveal their anachronistic nature
in defining real decision processes.
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Środkowoeuropejskie Studia Polityczne, 2012, nr 2, s. 117-136.