Prezydenckie prawybory w Platformie Obywatelskiej jako przykład politycznego show
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Date
2012
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Wydawnictwo Naukowe WNPiD UAM w Poznaniu
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Presidential primaries in Civic Platform (PO) as an example of a political spectacle
Abstract
The presidential primaries in Civic Platform in 2010 were an unprecedented
event in Polish politics. They were carefully planned and skillfully carried out. The
clash between Sikorski and Komorowski was attractive to the mass media, due to
the increasing personalization of politics. The primaries were also attractive because
this undertaking was unusual. It should also be stressed that the party that organized
them demonstrated that, as a result of the professionalization of communication, it
was able to reach voters over the heads of the media, at least to some extent. This is
exemplified by the debate between Komorowski and Sikorski, where the media were
instrumentally used as a ‘conveyor belt’ to transmit content that was entirely ‘produced’ by the party.
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Środkowoeuropejskie Studia Polityczne, 2012, nr 2, s. 223-235.