Rekwizyt jako narzędzie komunikowania politycznego
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Date
2012
Authors
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Publisher
Wydawnictwo Naukowe WNPiD UAM w Poznaniu
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Props as a tool of political communication
Abstract
A product that needs to be promoted and sold and the information published in
the media alike undergo a process of ‘merchandization’. Therefore a given message
has to be included in the mainstream media content observing the principle of maximized
profit, or, in this case, reaching a mass audience. This generates the realm of
specialized competition to win an individual’s interest, named ‘attention economics’
by Georg Franck. In order to get the message across to concrete recipients, broadcasters
have to take appropriate steps to prevent their information from being rejected. For
this purpose the actors on the political stage apply modern communication tools to
(directly) attract the attention of the (indirectly) mass media audience. One such tool
is a prop that can be used as a means to deprecate an opponent, an element of a political
image, a source of symbolism, or an iconographic form used to present the issue
in question. Trying to attract the attention of mediators in the communication
process is a strategy to win popularity, which is in turn supposed to increase the
probability of success during the elections, which increasingly more often are becoming
a pure popularity poll.
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Keywords
komunikowanie polityczne, rekwizyt
Citation
Środkowoeuropejskie Studia Polityczne, 2012, nr 2, s.69-86
Seria
ISBN
ISSN
1731-7517