Media jako forma przedstawień zbiorowych polityki i jej teoriopoznawcze uwarunkowania
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Date
2012
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Wydawnictwo Naukowe WNPiD UAM w Poznaniu
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The media as a form of collective presentation of politics and its epistemological determinants
Abstract
The paper touches upon the issue of media behavior in the market of public
communication and the epistemological determinants of the process of media imaging
of political reality. Consequently, it becomes feasible to distinguish two types of
messages: one focused on information and the other concentrated on overt or covert
persuasion. Thus, the author emphasizes the ritual function of the media, which
meets the needs of average recipients as well as those of commercialized media.
Therefore a certain interaction ritual of the media that takes place between them and
their audience points to the media as entities dynamically responding to changing
circumstances and aware of their own potential to create reality.
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Keywords
media, polityka, komunikowanie polityczne
Citation
Środkowoeuropejskie Studia Polityczne, 2012, nr 3, s.215-232